This Walmart exclusive 2013 BeautyInc award winner is a brand that I somehow just never noticed. Granted, I am not a frequent Walmart shopper, but ever since a new supercenter was built 10 minutes from my house, I have found the 24 hour openness of this store to be quite useful (say… at 11pm on a Saturday and your cat has run out of food because you are a terrible cat parent and let that happen).
But of course, it would only make since that I would take a quick peek around the makeup isle seeing as how the pet department is oh… I don’t know… only on the entirely opposite side of the store. And that’s exactly what led me to discover this cruelty-free line.
Now, normally I don’t go for celebrity endorsed products but given the fact that I’ve had such great luck with Jessica Alba’s cleaning/baby line (see review here), and I did actually like a few of the Covergirl products that Katie Perry (see review here) was attached to back before I made the switch to cruelty-free… well, I decided I’d give it a try.
Packaging :: Simple, sleek and pretty are the words that come to mind. I love the combination of gold and white. And I absolutely love that the packaging for the foundation is a pump. But you definitely need to be on the lookout for this brand in the store because it is easy to miss next to all the bright colored options. As for the powder, there was a lot of wasted space; half the packaging was to accommodate a complimentary brush that I’m just going to throw away anyway.
Foundation :: Like I stated concerning the packaging, I love that this product has a pump. I enjoy that this product does not smell strongly of chemicals and in fact does smell a bit floral like. The texture isn’t too thick or too watery, and I would say that the coverage is on the light side (you can build almost up to medium but this product does fade quickly). I was thrown off by the yellow undertones of this foundation, but they blended out nicely and I don’t find myself looking orange. As for the longevity, this product claims to have a built in primer but I wore it with my own and got about 4 hours before my second layer had faded to the first.
3.5/5 stars because I would have liked more coverage and more longevity
Powder :: I appreciate that this powder has some coverage to it because I prefer a medium coverage face on a day to day basis and even with two coats I don’t feel the foundation provided quite what I would have liked. However, with this dusted all over I got where I wanted to be. Granted, I prefer a matte face so bear that in mind for this review. I am thrilled that this powder wasn’t sparkly because I get enough of that with the blushers I use. And I don’t feel that this powder sunk into my fine lines or pores either which is totally a deal breaker for me, so that’s awesome!
4.5/5 stars because the packaging was bulky and wasteful
Foundation :: I’m not too impressed. I can get the same longevity and coverage out of a Wet N Wild foundation for 1/4 of the cost (this is $14). I do appreciate that this is made in the USA and that it is paraben free. But I won’t be buying this again.
Powder :: Even though I don’t care for the wasted space in the packaging, I appreciate that this powder doesn’t sparkle or settle into my lines and pores. For $10, I think I can see myself investing in this one again.